![]() ![]() Age distribution of Instagram users in Great Britain (GB) from February 2015 to May 2017. Distribution of Instagram users in the United States as of December 2016, by age group. Number of monthly active Instagram users from January 2013 to September 2017 (in millions). 14 Tips for getting more followers and likes on instagram. Research shows that Israels’ image is low but not because of hasbarah. Building bridges across cultures: Engaging in the practice of citizen diplomacy. Are we there yet: Have MFAs realized the potential of digital diplomacy? Results from a cross-national comparison. Is Israel using gay rights to excuse its policy on Palestine? Time, May 13. The More Americans Learn About Israel, the Less They Like It, Study Suggests. This is the average age that men and women in the UK get married, July 18. Spreadable media: Creating value and meaning in a networked culture. Fans, bloggers, and gamers: Exploring participatory culture. If you’re obsessed with ‘The New York Times’ marriage announcements, you need to see these stats. Journal of Consumer Culture 13 (1): 25–45. Hummus: The making of an Israeli culinary cult. The Israel brand: Nation marketing under constant conflict. Tel Aviv declared world’s best gay travel destination, 11 January. American Behavioral Scientist 52 (5): 791–796. Public diplomacy: A practitioner’s perspective. Vlogging South Korea: An analysis on the emergence of citizen diplomacy in social media. Nation branding: Concepts, issues, practice. Popular Communication: The International Journal of Media and Culture 11: 30–46.ĭinnie, K. International Journal of Communication 5: 773–787.Ĭhigas, D. New York, NY: Sage Publications.Ĭastells, M. In The SAGE handbook of social media, ed. The affordances of social media platforms. Institute of International Education (IIE). Evaluating and measuring the impact of citizen diplomacy: Current status and future directions. Journal of Marketing Research 49 (2): 192–205.īhandari, R., and R. The Hague Journal of Diplomacy 7 (4): 473–482.īerger, J., and K.L. Place Branding Public Diplomacy 13 (4): 293–307.Īttias, S. How to (re)position a country? A case study of the power of micro-marketing. ![]() The study illustrates the potency of citizen diplomacy initiatives and shows that in the age of online social networks, citizens who understand the online social media environment can lead efficient nation branding campaigns.Īharoni, I., and A. To better understand the reception of the campaign, the paper is complemented by a content analysis of user comments sentiment, revealing that 67% of the comments contained positive sentiment. ![]() The students launched the Instagram account “Hot Dudes with Hummus-Israel’s Yummiest” gaining attention from leading international entertainment outlets and attracting around 42,000 Instagram followers, over 90% from outside of Israel. This study describes, based on data from Instagram Insights, a case study of a high-profile citizen diplomacy initiative started by four students from Israel, a country with a highly problematic international image. Moreover, the few cases documented mainly represent government-initiated citizen diplomacy rather than bottom-up projects, and mostly for governments with a positive image. The concept of citizen diplomacy is central in public diplomacy studies, although so far very few studies have documented real-life cases of citizen diplomacy initiatives. ![]()
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